BAY AREA FAMILY YMCA STRATEGIC PLAN

Mission

While the history of the Y was founded on the basis of Judeo-Christian principles, the Mission of today’s Y provides an ecumenical delivery of service through programs that build a healthy spirit, mind, and body for all – regardless of an individual’s religion, race, age, sex, income, or national origin. We achieve this mission by building strong kids, strong families, and strong communities through a broad spectrum of programs for children, youth, adults, seniors, and families.

Core Organizational Values

The Bay Area Family Y challenges members, volunteers and staff to embrace the values of caring, honesty, respect and responsibility in their daily living.

• Caring: expressing sensitivity for the well being of others.

• Honesty: fairness and trustworthiness.

• Respect: understanding and acceptance of all people.

• Responsibility: accountable for one’s actions.

Statement of Purpose

To be a leader in building strong kids, strong families and strong communities throughout Bay County.

Vision Statement

To provide a state of the art Y that will be the center of the community for all people with focus on building the character of the young people of Bay County.

Guiding Principles

• Christian-based – The Y Christian heritage of the movement welcomes people of every faith.

• Inclusiveness – The Y is a membership organization that celebrates diversity and is committed to creating a strong sense of community through programs and services.

• Collaboration – The Y strives to form alliances and partnerships with organizations that have similar goals and shared values.

• Developmental – The Y strives to provide preventive programs that stress healthy lifestyles, character development and community service.

• Fiscal Responsibility –The Y will demonstrate superior stewardship, financial integrity and will seek opportunities for increased philanthropy to achieve the mission.

Statements of Strategy Priority

• Member Development – to grow family memberships and exceed the member’s customer service experience.

• Program Innovation – to offer programs that meet quality standards and grow outreach activities.

• Facility Enhancement – to improve the existing facility and develop a master plan for a new state of the art facility.

• Financial Development – to design a comprehensive plan to broaden contributions by growing the annual campaign, active grant writing, a commitment to endowment and preparedness for a capital drive.

• Marketing & Communications – to create consistent messages that will position the Y as a unique community serving organization.

• Leadership – to actively recruit and enroll enthusiastic, committed board members who represent the diversity of the community and foster an environment where staff members are accountable, grow and learn as a part of a dynamic team.

Performance Goals

The Bay Area Family Y will achieve the following goals by December 31, 2010:

• Member Acquisition – To have an active membership base of 1700 units and achieve an excellence rating of 92% based on a membership satisfaction study and a retention rate of 67%.

• Program Development – To enroll 3000 participants in activities with an emphasis on value added-family programming.

• Facility Enhancement – To create and implement a master plan to improve the current building and acquire a site for the development of a new facility.

• Financial Development – To embrace the best practices of fundraising protocol and raise $100,000 annually, initiate a endowment program and put in place all capital readiness’ criteria for a successful capital campaign.

• Marketing & Communications – Develop an annual marketing plan with key messages that will position the Y as a family focused organization and a charity of choice in the community.

• Leadership Development – Build the capacity of the board to 21 members, re-align governance practices and assign staff resources to support organizational priorities. Support staff improvement by designating 1% of compensation for a professional development fund.

• Financial Management – To strengthen the financial health of the association through strong financial management practices and having an annual budget surplus before depreciation that covers 50% of depreciation expense.

Approved June 28, 2006 Bay Area Family Y Board of Directors